Category Archives: Advertising

Sorry – I just don’t get it

This arrived in my inbox the other day…

hibu – A new name for a new Yell

I am writing to inform you about an exciting change to our Group company name from Yell Group plc to hibu plc.

hibu logo

Our new global company name and brand reflects the transformation of our business and ongoing development of a range of new digital services that will help businesses succeed in the online world.

Now is it me, but ‘hibu’ doesn’t say a great deal to me. At least Yell meant something, and is that an umlaut over the ‘u’? Maybe I missing something. Can anyone out there enlighten me?

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Caught my eye: Typographic Wimbledon

Red Bee Advert for Wimbledon 2012

I must admit this caught my eye, especially after seeing the ITV’s dreadful Euro 2012 titles. (Sorry, just don’t like them).

The ad is by Red Bee and if you want to see the whole thing click below.

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Thought for Friday

alpenluft can of air

Frank kindly commented on my post on canned air and told me of a German canned air product smelling of cows? I’ve checked the link but as the site is written in German I can’t confirm what it says…

The design says “alpine air in a can’ and I like the image of the contented cow with the fetching alpine hat.
If anyone out there wants to check out the site and let me know what it actually says I would be interested.

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Upgrade?

PC mag and Mac mag

A friend sent this to me, knowing I’m an avid Mac user. I’m not sure of it’s origin but I wanted to share it. Please don’t get me wrong, I use both PCs and Macs and they both have their strengths and weaknesses.

 

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Thought for Friday

Madmen title card

Madmen title card

We’re going to sit at our desks and keep typing while the walls fall down around us because we’re creative – the least important, most important thing there is.
Don Draper

As you can gather from the quote above I’m a big fan of Mad Men and last night I watched the penultimate episode of series 4 on DVD. I don’t normally get hooked on TV shows, particularly from the USA, I’m more of a Wallander viewer, (the original Swedish version) but this series is well crafted and extremely polished.

But I digress, this is more about Don’s quote. Arrogant maybe, but I’m convinced that creativity is the major ingredient of many successful organisations. Now more than ever business needs the courage to be truly creative. Those that use creative approaches are far more likely to succeed than those who stick to tired and outmoded formulas. The current economic climate coupled with the speed of change mean we all have to take Don’s words seriously.

Speaking of the speed of change here’s a little message I received from from WordPress…

Goodbye, IE6

With this update, WordPress has discontinued support for Internet Explorer 6. It has required increasingly complex code trickery to make the WordPress dashboard work in the IE6 browser, which was introduced 10 years ago and does not support current web standards. Even Microsoft is counting down to IE6’s extinction!

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Thought for Friday

Taking a break

A good holiday is one spent among people whose notions of time are vaguer than yours.
John B. Priestly

The Lake District LMS advert

Lake District LMS advert

The good weather has come early and bright sunshine bathes the city in a warm glow. Everywhere thoughts are turning to the Easter Break. So just before I enjoy a well deserved holiday I thought it would be interesting to take a look at the way holidays in the UK were advertised in the past.

1951 holiday British Rai

1951 holiday ad British Rail

Enticing the great british public to the ‘joyful’ pleasures of a week or so away in one of our UK tourist hot spots has had something of a renaissance  in recent years with television ads for Scotland, Wales and various locations in the UK, most recently Yorkshire. But back in the 50s and 60s the ads may have been less sophisticated but they have an appeal all of their own.

Butlins 50s brochure

Butlin's brochure 1950

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Thanko’s amazing Kitten Mask

Thanko's Kitten Mask

Thanko's Kitten Mask

Just when you thought you had everything, along comes Thanko’s USB kitten mask. The mask has a fan built in, powered through your computer’s USB port, helping you to breath a little better while you while away those long hours social networking (or whatever you do at your computer with a kitten mask strapped to your face).

If this is a must-have for your valentine go to Thanko and order yours right away.

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