Monthly Archives: August 2011

Apple of my eye. Part 1

Juiced up Apple

Juiced up Apple

I came across the April 1989 edition of What Micro while moving things around from our studio to a second office we have recently acquired. At first I couldn’t work out why I had kept this dusty old magazine (although I’m pretty bad about hoarding stuff, just ask my wife). Then I caught a glimpse of the small image on the top left hand corner. A picture of a Macintosh SE/30. Even today I can still feel the nerd-like excitement that the image gave me. An ‘anorak’ moment.

With the news that Steve Jobs had just resigned as CEO at Apple this little piece of synchronicity got me thinking.

What Micro article on the Macintosh SE/30

Flicking the magazine open I realized this was the original review that I had read on the SE/30 which had convinced me I needed to go out and get one. Back in those days I worked – like most others in our business – with a drawing boards, markers, pencils and all the traditional instruments of the graphic designer, including the ubiquitous Cow Gum. I had heard speculation of course but remained convinced that these new-fangled machines were strictly for computer geeks and not for me.

Then while visiting a friend who was interested in computers, he even built his own! Now that was impressive, particularly back in those days. (If you’re reading this you’ll know who you are). He also happened to own a Mac Plus. It was an epiphany. The all-in-one design, the graphical interface, the mouse. I was convinced – this was the future and I had to be a part of it.

More next time…

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