Thought for Friday

“The last few decades have belonged to a certain kind of person with a certain kind of mind — computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with a very different kind of mind — creators and empathizers, pattern recognizers, and meaning makers.”
Daniel Pink

A whole new mind cover design

A whole new mind cover design

The words above are from Daniel Pink’s book  A Whole New Mind written back in 2005. But just what did become of the grand idea of a future in the hands of ‘Right Brainers’?

The Design Observer’s Helen Walters has just written a very interesting article outlining what went wrong. Here are just a few snippets to give you a taster…

For one thing, at a very basic level, business school isn’t designed for design. The “I speak, you listen” podium format and the theatrical tiered-seating of traditional academia is the diametric opposite of the design school process of all-hands-on-desk, of creating multiple prototypes and collaborating actively. 

Design school leaders, in turn, need to educate graduates who can speak the language of business with at least some fluency. 

Some design schools seem to promote suspicion of the business world as an unspoken matter of course. 

For the complete article go here. It really is well worth reading.



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