Brave new world

Pantone's new colour for 2011

Pantone's new colour for 2011

Pantone have announced their colour for the year 2011. Designers of all types take note as we embrace violent pink.

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”

From Daily News and Analysis. Pantone have announced that honeysuckle is the colour of the year 2011, they christened the reddish-pink shade, calling it ‘a brave new colour, for a brave new world’.

Yes, Brave New World, I feel so much better already.




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