Every human being is a designer…

Potter Book

Potter Book

I’ve been sorting out our studio in an attempt to create a little space and came across an old book of mine. A small extract makes an interesting beginning to this blog – let us see where I go from here.

The following extract is taken from What is a designer by Norman Potter:

Returning to the statement that every human is a designer, and using it as a springboard: we do well to remember that designers are ordinary human beings, as prone as others (given half a chance) to every human weakness, including an exaggerated idea of their own consequence. Consider the following questions :
Should a designer design for a factory in which he could never imagine working as an operative? Is design social-realist art? Is it handy to be in a state of moral grace when designing a knife and fork? Does design work justify its claims to social usefulness, or is it a privileged form of self -expression? Is a profession a genteel
self -protection society with some necessary illusions? Should a designer be a conformist or an agent of change?
Those who feel that such questions are diversionary and a waste of time, should perhaps put this book down; others read on, but not for easy answers.

Returning to the statement that every human is a designer, and using it as a springboard: we do well to remember that designers are ordinary human beings, as prone as others (given half a chance) to every human weakness, including an exaggerated idea of their own consequence.

An brilliant book. I purchased it back in 1980 from a Liverpool book shop now long gone. This edition is from Hyphen Press.
It has uncoated black board covers with silver type. Originally it had a ribbon of yellow paper around the outside and a small pamphlet in the back advertising an essay, also by Potter on the subject of Designing a present.

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